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Receiver of the Plus X Award on several occasions: CULLMANN FLEXX and PROTECTOR

02. December 2011

Langenzenn, 2 December 2011 – Already a winner on several occasions, CULLMANN shone at this year's Plus X Award. The FLEXX system line of photographic and video accessories was reduced for the “Product of the Year 2011” in the category “Best tripod solution” and also received a reward for innovation, high quality and functionality. CULLMANN also received awards for the PROTECTOR outdoor bag range in the areas “high quality, functionality and ergonomics”.

The idea of the CULLMANN FLEXX system, winner of the award, is to offer the user a variety of application and combination options with different accessory sets of practical products, such as clamps and fixtures, swan necks, suction pods, universal tripods etc., that are consistently compatible. Tailored to the particular requirements for outdoor and studio use, the FLEXX system started with five different theme sets consisting of 31 sturdy and useful products. One particular benefit: CULLMANN offers a 10 year warranty on all FLEXX Sets.

To fit in with FLEXX products the “Be creative & flexible” photography competition runs until the end of the year. The aim of the competition is to create awareness for the subject of photographic installation and to provide guidance and information with the wikiflexx platform due to start in 2012. The focus is on what simple components can be used to create spectacular pictures.

The concept for hard-case bags for DSLR cameras PROTECTOR in the area of camera bags was impressive. The foam material (EVA = ethylene vinyl acetate) specifically used in motorcyclist's protective clothing, coated with nylon fibres, serves as basis for the durable, water-repellent protection pads of the entire PROTECTOR range of bags. The PROTECTOR design follows the back protectors worn to protect the vertebral column, which are especially used in extreme sports. Thanks to their special material composition and their ergonomic design, the bags receiving the award reliably absorb hard impacts and collisions with sharp edges.

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PlusX Award

FLEXX “Be creative & flexible” competition

FLEXX system photo/video accessories
PROTECTOR camera bags/backpacks

CULLMANN Foto-Audio-Video GmbH
Public Relations / Press Office
Catherine Brandt
Waldstraße 12, 90579 Langenzenn, Germany
Phone.: +49 (0) 9102 999 59-32
E-Mail: presse(at)

For more than forty years the name CULLMANN has stood for practical and high quality photo and videographic accessories. Starting from the original idea, through to the development process to the production of a CULLMANN product, we focus continuously on the needs of the user. Thanks to our ongoing dialogue with amateurs and professionals, we know their specific requirements and take them into account in design and production. Every CULLMANN product is guaranteed to provide the user with the maximum benefit, simple, well thought-out operation, reliable functionality, a unique design, high quality materials and a long service life – all at a reasonable price.

Background information on the Plus X Award
With more than 130 industry-neutral jury members from 32 countrie, 41 expert partners and an invested marketing volume of over 25 million euro, the Plus X Award is the world's largest prize for innovation for technology, sport and lifestyle today. Products that have at least a “Plus X Factor” are awarded a Plus X Award seal of quality. Newly developed and innovative technologies, extraordinary designs as well as intelligent and simple operating concepts are worthy of an award. Criteria, such as good ergonomic and ecological product features and the use of high quality materials and their processing also result in a sustainable product with a long service life and therefore also merit an award. The prize for innovation was initiated as a project to reinforce the brand and is being held for the 8th time in 2011.