Excellent innovation: CULLMANN FLEXX system receives award

“Creative ideas are always in demand and need to be publicised” - with this motto, the sector magazine, FOTOwirtschaft, awards the coveted “Marketing & Innovation Prize” every year for extraordinary ideas, concepts and products deemed pioneering in the world of photography.

“The FLEXX system is a modular system you just want to play with” and continuing in this vein, “if a photographer receives a gift like this, you can guarantee he or she will unpack it immediately and start experimenting with it.”

Impressed by the flexibility of the system and the marketing concept behind it, the Jury awarded the CULLMANN FLEXX system with the
Marketing & Innovation Prize 2011/2012 in the accessories category.

The FLEXX system represents flexibility, usefulness and robustness.
Five practical photo/video accessory sets comprising 31 different products
(e.g. multi-clamps, universal clamps, goosenecks, and suction and standing tripods) deliver an undreamt of variety of options for creative use and in combination thanks to its universal compatibility with other products.

Suitable for both outdoor and studio work, the theme-based sets -
FLEXX Touring Set, FLEXX Studio Set, FLEXX Support Set, FLEXX Assistant Set and FLEXX Tabletop Set - will inspire photographers and videographers to create structures ranging from the simple to the exceptional.

The products that received awards include:
FLEXX – photo/video accessory sets